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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Analysis for Marketing Planning
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Consumer Behavior, Eighth Edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
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Marketing Research and SPSS 11.0, Fourth Edition
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Basic Marketing Research (with InfoTrac)
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Consumer Behavior Third Edition
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Marketing Research (Student Text)
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