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Winning at New Products: Accelerating the Process from Idea to Launch, Third Edition
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Expert Product Management: Advanced Techniques, Tips and Strategies for Product Management & Product Marketing
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The PDMA Handbook of New Product Development, Second Edition
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Portfolio Management For New Products: Second Edition
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Product Management
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Marketing High Technology
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Software Product Management Essentials
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Product Lifecycle Management: Driving the Next Generation of Lean Thinking: Driving the Next Generation of Lean Thinking
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Brands and Branding (The Economist Series)
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Product Management
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New Product Development For Dummies (For Dummies (Business & Personal Finance))
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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (3rd Edition)
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The PDMA ToolBook 1 for New Product Development
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Product Marketing for Technology Companies
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The PDMA ToolBook 2 for New Product Development
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Product Development for the Service Sector: Lessons from Market Leaders
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Successful Product Management (Sales & Marketing Series)
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Software Product Management: Managing Software Development from Idea to Product to Marketing to Sales (Execenablers)
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